Map of south east asian countries. "AFEX Expands Presence in Asia-Pacific market"

Raleigh, NC, USA, February 27, 2024AFEX Fire Suppression Systems, specialists in designing and manufacturing fire protection systems for heavy-duty mobile equipment, has announced its official expansion into the Asia-Pacific market. With an increasing demand for premium fire suppression systems in the region, AFEX recognized the opportunity to heighten its presence and has invested in resources to better serve the needs of the local end users, equipment dealers, and OEMs.

Enhanced Commitment to Sales and Marketing Resources in the Asia-Pacific Region

AFEX has been providing fire suppression systems for vehicles in various countries across Asia and Australia for decades through a handful of local distributors. As the demand for fire protection continued to grow in industries like mining and energy, AFEX felt it important to invest in additional resources to expand even further into the Asia-Pacific market. One such resource was the appointment of a new local Business Development Manager, Adrian Quigg.

An excavator and haul truck excavating the earth in the asia-pacific region.

Adrian brings to the AFEX team over 30 years of invaluable experience in providing education and safety solutions to the mining industry. With a distinguished career that includes several leadership positions, Adrian is uniquely positioned to drive AFEX's expansion efforts in the Asia-Pacific region. Adrian resides in Bangkok, Thailand giving him the ability to conduct in-person meetings with end users and existing distributors. His expertise will also be instrumental in developing new distributor partners in targeted regions.

"Adrian's appointment underscores our dedication to cultivating a stronger presence in the Asia-Pacific market," says Jeannette Miller, Vice President of Sales and Marketing at AFEX. "With the combination of Adrian’s extensive industry experience and leadership skills; enhanced marketing activities; and a premium fire suppression system, we’re positioned to drive growth and deliver exceptional value to the heavy equipment industries of Asia and Australia.”

Specialists in Fire Suppression Systems for Heavy-Duty Mobile Equipment

AFEX is known in the Americas as vehicle fire suppression specialists. For over 50 years, the company has dedicated all its resources to supplying premium fire suppression systems to protect heavy-duty mobile equipment operations in industries including forestry, mining, and agriculture. When compared to other systems, the AFEX fire suppression system offers a few key differentiators, such as:

  • Third-party compliance certifications – Testing and verification of optimal performance and design from organizations including Factory Mutual (FM HDME) and ActivFire (AS 5062:2022)
  • Quality design – Less maintenance over time and a lower total cost of ownership due to high-quality components, such as stainless steel tubing
  • Advanced control panels – Clear communication for equipment operators and maintenance staff
  • Reliable distributor network – Providing high levels of service with quick response times
Coal mine workers in an open pit

Since investing in additional resources in the market, AFEX has already made significant progress, expanding fire suppression system sales in several countries in the Asia-Pacific market.


Para Más Información:

Amy Coulter
Marketing Manager
Sistemas de Supresión de Incendios AFEX
marketing@afexsystems.com

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