{"id":2315,"date":"2023-02-22T14:24:55","date_gmt":"2023-02-22T14:24:55","guid":{"rendered":"https:\/\/www.afexsystems.com\/?p=2315"},"modified":"2025-11-12T18:54:23","modified_gmt":"2025-11-12T18:54:23","slug":"afex-expands-footprint-in-africa-growing-fire-suppression-systems-in-the-continent","status":"publish","type":"post","link":"https:\/\/www.afexsystems.com\/es\/afex-expands-footprint-in-africa-growing-fire-suppression-systems-in-the-continent\/","title":{"rendered":"AFEX Expands Footprint in Africa, Growing Heavy Equipment Fire Suppression System Presence in the Continent"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Raleigh, NC, USA, February 22, 2023 \u2013 <\/strong>AFEX Fire Suppression Systems, specialists in designing and manufacturing <a href=\"https:\/\/www.afexsystems.com\/es\/products\/\" target=\"_blank\" rel=\"noopener\">fire protection systems<\/a> for heavy-duty mobile equipment, recently announced its official expansion into the African market. AFEX began making significant investments in sales and marketing in late 2021 to better serve the needs of end users, equipment dealers, and OEMs across the continent by supplying its third-party approved fire systems through a trusted distributor network.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-severity-of-mobile-equipment-fire-risks-seven-impacts\">Investment in Sales Resources in Africa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While AFEX had supplied fire suppression systems for vehicles exported into Africa for decades, the company hadn\u2019t actively pursued activities within the continent. By 2021, AFEX had grown as a business significantly and felt positioned to expand further into the African market with its high-quality fire suppression solutions. As a result, the company invested in several resources, including the addition of a local fire suppression equipment expert, Matthys Saayman.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/1-1024x614.png\" alt=\"Fleet of mining trucks in Africa lined up for fire suppression system installations\" class=\"wp-image-4119 lazyload\" style=\"width:476px;height:auto\"><noscript><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/1-1024x614.png\" alt=\"Fleet of mining trucks in Africa lined up for fire suppression system installations\" class=\"wp-image-4119\" style=\"width:476px;height:auto\" srcset=\"https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/1-1024x614.png 1024w, https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/1-300x180.png 300w, https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/1-768x461.png 768w, https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/1-1536x922.png 1536w, https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/1-2048x1229.png 2048w, https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/1-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Matthys brings to the AFEX team over two decades of experience in business development and product support in the African mining industry. In his previous role, Matthys oversaw the organization\u2019s fire suppression system division, gaining hands-on experience selling and installing solutions to a variety of customers. Matthys resides in Johannesburg, South Africa, and is strategically positioned to provide in-person support to both clients and AFEX distributor partners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key System Differentiators Lead to Significant Strides in Mining Market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AFEX has extensive experience providing heavy equipment fire suppression systems to mines across the Americas, and so the company knew there was a significant opportunity to bring more of its systems to the mines of Africa. The AFEX fire suppression system offers a few key differentiators when compared to other systems currently offered on the continent, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reputable\u00a0<a href=\"https:\/\/www.afexsystems.com\/es\/blog\/how-relevant-is-third-party-testing-for-automatic-fire-suppression-systems\/\">third-party compliance certifications<\/a>, such as Factory Mutual (FM HDME) and ActivFire (AS 5062)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-quality components, such as stainless steel tubing and side-cartridge tanks for less maintenance over time and a lower total cost of ownership<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sophisticated\u00a0<a href=\"https:\/\/www.afexsystems.com\/es\/products\/deteccion-monitoreo\/\">control panels<\/a>\u00a0for automatic system discharge and clear status notifications<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inventory on the continent despite supply chain disruptions, resulting in short lead times<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specialization in fire suppression systems for heavy-duty mobile equipment<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-block-image size-large is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/2-edited.png\" alt=\"Large haul truck used in mining.\" class=\"wp-image-9373 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.afexsystems.com\/wp-content\/uploads\/2023\/02\/2-edited.png\" alt=\"Large haul truck used in mining.\" class=\"wp-image-9373\"><\/noscript><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since actively pursuing the market, AFEX has already made significant strides, expanding fire suppression system sales to mines in eight countries, including Morocco, Mali, Ghana, and Mozambique.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cFurther development of fire suppression system sales within the African market was a natural next step for the company,\u201d says Jeannette Miller, Vice President of Sales at AFEX. \u201cWith the infrastructure in place to educate, supply, and support end-user customers, dealers, and OEMs in Africa, it\u2019s been exciting to see our company become a trusted supplier of rugged and reliable systems to safeguard an operation\u2019s people, assets, and production from the risk of fire. The mining market especially is pleased to have another option when it comes to vehicle fire suppression systems.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For More Information:<\/strong><br>Amy Coulter<br>Marketing Manager<br>AFEX Fire Suppression Systems<br><a href=\"mailto:marketing@afexsystems.com\" target=\"_blank\" rel=\"noreferrer noopener\">marketing@afexsystems.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Raleigh, NC, USA, February 22, 2023 \u2013 AFEX Fire Suppression Systems, specialists in designing and manufacturing fire protection systems for heavy-duty mobile equipment, recently announced its official expansion into the African market. AFEX began making significant investments in sales and marketing in late 2021 to better serve the needs of end users, equipment dealers, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[35],"tags":[79,61,45,46,47,48,49,51],"post_folder":[],"class_list":["post-2315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-africa-mining","tag-automatic-fire-suppression-system","tag-fire-protection","tag-fire-protection-system","tag-fire-suppression","tag-heavy-equipment","tag-heavy-equipment-fires","tag-mining"],"_links":{"self":[{"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/posts\/2315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/comments?post=2315"}],"version-history":[{"count":6,"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/posts\/2315\/revisions"}],"predecessor-version":[{"id":4124,"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/posts\/2315\/revisions\/4124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/media\/2390"}],"wp:attachment":[{"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/categories?post=2315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/tags?post=2315"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.afexsystems.com\/es\/wp-json\/wp\/v2\/post_folder?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}